- On December 22, 2009
IP Organizational Structure
Considering that patent licensing now accounts for hundreds of billions of dollars per year and the average cost of patent litigation of a single patent is more than $3,000,000 per side, enterprises that effectively manage their patent assets will stay far ahead of those that don’t.
The traditional approach for managing innovation and IP
- Typically carried out by R&D and legal departments.
- Business development and marketing teams rarely participated in the process.
- Upper level management believed that their proprietary technology existed in a vacuum.
- IP was an after thought, as infringement litigation was rare and licensing deals generated negligible revenues.